Ecommerce
Elliott Prendergast
Learn the proven six-section product page structure and how to build it from scratch in your Shopify theme editor for maximum conversions.
Lesson notes
What you'll learn from this lesson:
In this lesson, you'll learn the proven product page structure that drives high conversions and get step-by-step instructions on how to build it from scratch in your Shopify theme editor. Here's what the lesson covers:
The high-converting page structure — The six core sections every product page should have: an image gallery, a product title with a bulleted benefits summary, a video carousel, four "image with text" sections, a reviews section, and an FAQ section.
Starting fresh — How to delete all existing sections from your product page template and build the layout from a clean slate.
Video carousel heading — How to add a "rich text" section, strip it down, and use it as a heading for your video carousel with the title "What our customers are saying."
Image with text sections — How to add four content sections and alternate image placement using the "Image second" dropdown to create a dynamic, engaging layout.
Reviews section — How to add and configure a dedicated reviews heading using another stripped-down "rich text" section.
FAQ section — How to add a "collapsible content" section and set it up as a "Frequently Asked Questions" block at the bottom of the page.